In this post, I am going to present a short overview of the one-day conference concerning mobile technology I was attended in my hometown in Gliwice, Poland on 11th of march 2013.
Mobile Silesia is Silesian regular meeting for people involved in mobile market. Their goal is support of the business development by creating a platform for exchanging the knowledge and experiences. Important part of the meeting is integration of the business environment and people. Meetings are open for everyone and participation is free.
Beginning and first edition
Idea of organization of the free, regional, educational-networking meetings about mobile technology appeared in the beginning of 2012 year. Idea quickly came true. On 26th May of 2012, first edition of Mobile Silesia in CKS “Mrowisko” (Student Culture Center) in Gliwice, Poland was organized. First meeting consisted of two presentations: Andrzej Ogonowski from SMSapi.pl and Piotr Koźniewski from 3R Studio, who presented Augmented Reality technology.
Second edition was organized in the same place as the first edition on 11th March of 2013. First part was a conference including presentations of people involved in marketing areas, mobile market and mobile technology. Second part of the meeting was a networking where people could talk to each other, exchange experiences and contact information.
Agenda and speakers
- Robert Rachwał and Edyta Przybyłko: Skuteczność kampanii mobilnych z wykorzystaniem QR kodów i NFC (Eng. Effectiveness of the mobile campaign with using QR codes and NFC)
- Rafael Moucka: Wizjonerstwo czy gadżeciarstwo? Czy warto inwestować w Responsive Web Design (Eng. Visionary thing or gadget? Is it worth investing in Responsive Web Design?)
- Michał Kraus: Mobile w sprzedaży wielokanałowej (Eng. Mobile technology in multi-channel e-commerce)
- Arkadiusz Haszto: Why mobile? Dlaczego przyszła pora na mobile w marketingu? (Eng. Why Mobile? Why is it time for mobile in marketing area?)
Official website: www.mobilesilesia.pl
Mobile Silesia was very well organized. It was mainly addressed to people working in marketing areas as well as to those, who wanted to get fresh information about mobile technology and learn something new. I am a software developer working with mobile technology on daily basis, so topics mentioned above weren’t new to me. Nevertheless, such meetings are good opportunity to get new contacts, reach people interested in mobile market and see, what others want to show us. I think, I am going to attend next meetings if they will be organized in the future.
Photos from the conference
All photos are available on the official website of the event: http://www.mobilesilesia.pl/galeria