When we start creating good, clear and consistent UI, we should make some assumptions.
We can follow such rules:

  1. Light comes from the sky
  2. Black and white first
  3. Double your whitespace
  4. Learn the methods of overlaying text on images
  5. Make text pop and un-pop
  6. Only use good fonts
  7. Steal like an artist


There is quite interesting article about creating gorgeous UI, which describes mentioned rules in details and is divided into two parts:

Some aspects are obvious, but it’s good summary.